Multimodal Sorting: The flow of images across social media and anthropological analysis

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In this chapter, I discuss how to work with smartphones and social media, focusing on the images that informants make and share, and images that anthropologists make and collect. I argue that ethnographic insights may emerge through multimodal sorting of these (digital) materials alongside other fieldwork materials. Each fieldwork and each process of analysis is particular and differs from the next, yet certain steps and techniques can be discerned in the process. They emerge as techniques in retrospect, whereas I offer them in this chapter as prospective, in a template form to
be appropriated and adapted.
Original languageEnglish
Title of host publicationExperimenting with Ethnography : A Companion to Analysis
EditorsAndrea Ballestero , Brit Winthereik
Number of pages17
Place of PublicationDurham,
PublisherDuke University Press
Publication dateMay 2021
ISBN (Print)978-1-4780-1199-6, 978-1-4780-1074-6
Publication statusPublished - May 2021
Externally publishedYes
SeriesExperimental Futures

    Research areas

  • Faculty of Social Sciences - Multimodal Anthropology, Social Media, Analysis, Experimental ethnography, The ethnographic effect, Protocols, Sorting, techniques

ID: 255451026