Standardization of place names stems from idealistic notions that one can establish unambiguously correct written forms, but what is correct when it comes to the form of place names, can neither the public administration, the language users in the field nor the linguists internally ever agree on. Contemporary spelling principles are in practice a challenge to maintain consistently in standardized place-name. The Danish Place Names Committee learned this early on. The interests of the citizens, the interests of the politicians and internal strife in the Place Names Committee have had an influence on place-name standardization in Denmark, where ideals was deviated from the very first attempts to standardize. Many specific challenges are and have been the same throughout the 100 years plus the Place Names Committee has existed.