The article investigate the relation between Trumpism and visual aesthetics from Trump Tower to Capitol Hill, January 6 2021.Trump had no organized cultural policy and thereby he differed from other despotic regimes, he had only himself as a brand. Other despotic regimes,, such as in the Soviet Union under Stalin and Germany under Hitler, had immediately organized aesthetics politically. Trump had himself as the brand, not an arranged cultural policy, not a well-organized aestheticization of the politics with Water Benjamin’s term . He had himself as a grandiose brand. which the surroundings should mirror and give narcissistic supply back.