What do we do when we say 'We'? This paper pursues a response from analytic pragmatism. The guiding idea of analytic pragmatism is to look to what one must implicitly know how to do to be able to say something, including how to make that
implicit know-how explicit. Accordingly, the question we are tasked to answer is what
one must know how to do to say 'We' -- that is, what practical know-how saying 'We'
requires and can be employed to make explicit. The concept normative ascent is
introduces in developing an answer. On this approach, the know-how in question turns out to be a distinctively normative capacity. Both being and saying 'We' turns out to involve being able to do and say something normative.